Question complexity is a major complaint of survey respondents and motivates many to abandon the answer effort. Our Refine IT service aligns the technical understanding level of your target audience from social media discussions with how you present each question.

Our complexity measurement also compares your language tendencies and offers suggestions useful as rules for all those who contribute questions to future surveys. When identified, excessive complexity vanishes with alternative simplified wording that is more descriptive than “word salad” phrases born from assumptions.

Remember the phrase, “Never assume as it makes an ASS out of U and ME.” (ASS-U-ME) You decide if the alternative phrasing maintains question intent, and often, our Revise IT insight is used in go-to-market communication.