Every question must be accountable to itself and as it links to others. Question usefulness is not an island, and often the best findings come from combining answers from different questions, as each provides a piece of the whole.

Refine IT takes your existing questions, and our question map identifies those of lower value. This often happens when multiple people contribute questions to the survey instrument as they write their suggested additions in isolation from other proposed questions.

See how the BuyFacts usefulness analysis makes every question accountable to research goals and groups questions around your stated use objectives by task and initiative.