A survey’s value rating against research goals and sponsor business objectives begins with the three R’s of Revenue, Retention, and Reputation. Any question must ultimately drive one of those business focal points; every project distributes the weight of importance differently. More broadly, a business is less likely to stay in business without that ultimate impact. Ensure your research project does its fair share to support profitability and market vitality.

Our Revise IT methodology scores each question based on question type alignment with the intended use of the findings. It suggests what questions are lower performing in cases that call for a reduced question count to shorten the length of interview (LOI).

The results provide the person coordinating the project with relative value and alignment to “just say no” or more gently maintain that a series of survey questions is best explored in a separate research effort.