Research is not Promotion!

Your survey can too easily incorporate intended or unintended bias in the form of leading questions. We use our natural language processing tool ClearSpeak to identify bias and offer neutral wording alternatives.

ClearSpeak also measures the reading level of your questions to find terminology or so-called “big words” that confuse respondents. It reports the survey reading level, use of acronyms, compound sentence structure, and tense conflict.

The result is a gain in clarity to enhance understanding for more consistent context for your survey respondents.  BuyFacts Refine IT works hard to avoid unintended respondent confusion.