BuyFacts applies dynamic pathing, a best practice approach that is one part market persona and a second part psychographic relevance. (need and readiness)

Respondents who experience our narrative method feel more engaged than in a traditional survey as mass customize language shapes the experience to their stated industry, role, department, and interests.

See how our narrative surveys give new meaning to pathing with a topical mix of task goals and objective targets. The method places the survey in the respondent’s shoes for a snug embrace as their personalized story unfolds and they sense greater relevance, maintaining higher engagement intensity.