Maintaining respondent integrity requires a multi-point effort today to defeat false responses as our methods combine pre-screening, visual puzzles, demographic consistency traps, answer patterns, and browser activity.

While we cannot stop nefarious attempts, our narrative approach creates new metrics to work to reduce their success with answer weighting that flexes randomly in its occurrence and emphasis respondent-by-respondent.

Our rejection thresholds remain constant and are intelligent, based on a timeless premise that “some stories just don’t add up.”