Passive voice expresses thoughts as if spoken to someone else. Our ClearSpeak natural language-based tool suggests rephrasing questions and listing items to active voice for fewer words, more concise meaning, and faster reader comprehension. While passive voice might be music to one’s ears, a survey is not a  “whisper in my ear, and I’ll follow you anywhere” journey.

Passive voice creates a flat-line respondent experience with resulting yawns, loss of interest, and daydreams for desired interruptions to bring an end to the effort. Our active voice recommendations keep the respondent’s mind moving with momentum.