Research is not Promotion!

Your survey can too easily incorporate intended or unintended bias in the form of leading questions. We use our natural language processing tool ClearSpeak to identify bias and offer neutral wording alternatives.

ClearSpeak also measures the reading level of your questions to find terminology or so-called “big words” that confuse respondents. It reports on reading level, use of acronyms, compound sentence structure, and tense conflict.

The result is clarity that promotes understanding for a consistent context for respondents. With BuyFacts Refine IT, you avoid unintended respondent confusion.