The average survey question contains excessive answer choices that muddy the meaning of the findings. On the respondent side of the equation, it creates unnecessary list fatigue. Refine IT assesses each list by question type for consistent wording from question to question and identifies choice overlap.

Our assessment recommends where list items can be combined or eliminated, simplified in word use, and identifies nested choices where the same list contains high-level items and those that are subset elements. With our list expertise, your view sets a more accurate and concise definition around the relative importance of features, functions, and offering benefits.